Saturday, 29 December 2012

A nice end to 2012...

I've recently been approached to write for Under the Radar, an American music magazine billed as "the solution to music pollution". Slightly questionable straplines aside, I'm excited by the proposition as it's (1) my favourite Stateside music publication and (2) an opportunity to get back into print writing again.

It seems like an absolute age since I last wrote long-form print journalism. Being one of the last sect of journalism students to study the mechanics of pure print hackery, it's been a steady learning process for me getting fully versed in the art of digital writing. But, now I'm there, it will be interesting to see how I cope regressing back to print.

To be honest, I can't see it being too much of a problem. The multi-platform approaches that most magazines adopt today (ie what's in print also needs to go online) means there needs to be some sort of synergy in the style of writing. There's no use in writing something that only works in print when it's also needed for a digital audience. So a basis of short paragraphs, a strong lead and a rewarding pay off should work well for both mediums.

Given my UK location, I suspect one of the most challenging aspects will be writing for an American audience. Already I'm getting my 'Zs' mixed up with 'Ss" and I'm much more conscious when proofing  words like 'colour' and 'centre', but I'm sure a few will slip under the crack. I'm hoping Under the Radar has a strong subbing desk.

As ends to 2012 go, though, it's been nicely positive. Let's hope 2013 carries on in this fashion.

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